The Parcel and Post Expo is the international trade fair for the postal and parcel industry. In October 2025, the RAI Amsterdam will once again fill up with professionals from the logistics world, looking for innovation, cooperation and inspiration. Stand building plays a crucial role in this: it is the way for exhibitors to present their brand powerfully and distinctively. What can we expect this year in terms of stand design? We list the most important trends for you.
1. Interaction is key
The days of static booths are over. In 2025, it’s all about experience. Exhibitors are fully committed to interactive elements such as touchscreens, AR and VR. Not about the technology, but about the experience: visitors can test products, go through processes or even follow virtual demos. This increases the involvement and impact of your presentation.
2. Sustainable building is the standard
Sustainability is no longer a trend, but a natural part of modern booth construction. Reusable systems, FSC-certified wood, recycled plastic and energy-efficient lighting are the norm. Assembly and disassembly are also increasingly efficient, with minimal waste as a goal.
3. Modular systems: flexible and cost-conscious
Modular booths are more popular than ever. They offer flexibility in design and construction, are easily adapted to different trade shows and last for multiple editions. Think smart solutions such as integrated displays, storage space and modular meeting units. Sustainable and budget-friendly.
4. Brands tell their story
A good booth does more than just show what you do – it tells who you are. In 2025, brand experience is central. Exhibitors are opting for striking visual concepts, thoughtful lighting plans and storytelling that touches. The goal? To make a lasting impression, even after the trade show.
In short: let your brand speak
The Parcel and Post Expo 2025 is the time to powerfully present your company. With smart stand construction, sustainable choices and a strong story, you will take your trade show participation to the next level. Let your visitors not only look, but experience – that’s what this year is all about.